I built DFW Sporting Group on something you can't fake: 19 years working inside the firearms and sporting-goods industry. I haven't watched this work from the outside. I've done it, on the catalogs and vendor data that keep product moving.

Most of that ran across both ends of the channel: 16 years on the distribution side at RSR Group, then as Product Manager at GrabAGun, where I owned product-data and catalog work across hundreds of thousands of SKUs. Getting that data right wasn't a nice-to-have. It was the difference between a sale and a stranded SKU.

I bring the same standard to your catalog. I know the products and the vendors, and I know exactly where firearms data tends to break, so I fix it faster and get it right the first time.

No bloated retainers. No twenty-service menu. A focused set of things I do better than almost anyone. We normalize it. You sell it.